“Text messages, a killer application which for years have generated a decent revenue stream for telecom operators, has become increasingly unpopular in the Netherlands. I’m going to quote the article KPN Outsmarted by Smartphones by Archibald Preuschat (The Source, from the Wall Street Journal): I’m sorry, but that is not the truth… BUT, there is a caveat to that. In recent months, there have been some indicators that have made many think that because apps like WhatsApp or Kik are out there, that they are going to fully replace SMS. A “true” NUVO interoperates with the remainder of the ecosystem. those that are device app to app and do NOT interoperate with the rest of the telecom industry. I’ve also differentiated the true app-based SMS providers, offering an alternative SMS application with a fully functional E.164 telephone number vs. They are sometimes called Over-The-Top Service providers or App-based SMS or simply messaging providers. In previous blog entries and articles, I’ve written about the NUVOs – (e.g. This is a natural evolution instead of a revolutionary change. For those of us who closely watch the mobile messaging industry, SMS, the crown jewel of many operators’ data ARPU results is undergoing tremendous change.
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